Counter Current

Written By Kate Wardwell

We get the chance to design message series bundles all the time, but this one really stuck with us.

This one came from Epic Church in Philly, PA in May of 2021 and started a continuous working relationship with their Creative Director at the time that we thoroughly enjoyed.

We were given some very specific goals in the Creative Brief that we very much appreciated:

💡Series Concept

Series loosely based on the idea behind Jon Tysons book Beautiful resistance. 

Left unchecked we all naturally drift from what’s best. It takes effort to go a better direction. 

🧠 Memory verse

Romans 12:2 

💡Content Inspiration
Beautiful Resistance, by Jon Tyson

  • Worship Must Resist Idolatry

  • Rest Must Resist Exhaustion

  • Hunger Must Resist Apathy

  • Hospitality Must Resist Fear

  • Honor Must Resist Contempt

  • Love Must Resist Hate

  • Sacrifice Must Resist Privilege

📢 Title ideas

  • This Not That 

  • Drift toward 

  • Counter Current

🏷️ Tagline ideas

  • Resisting the flow….

  • Resist the current… 

  • Counter resistance 

  • Creating a better way

  • When to go against the flow.

  • Choosing God’s best instead of settling for Less. 

🧭 Decided Direction:

  • Counter Current: When to go against the flow.

  • Rock Concert Vibe, leather jackets, patches

  • Band T-shirts, VIP passes, concert tickets 

Custom Patch Designs

 

Series Key Art

Youtube Channel Customization

Social Media

T-Shirt Designs

Kate Wardwell

Creative Resourcing for churches + non-profit organizations

Seattle, WA

https://www.kindredcreative.com
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